Wednesday, April 13, 2011

FRIDAY WRITING #1...PART 1 (1 of 2)



WHAT IS THE INTENDED AND UNINTENDED MESSAGE THAT THIS ADVERTISEMENT SENDS?

21 comments:

  1. It was trying to inform women that Lucky Strikes will keep or make them thin. Not alot of options before Dr. Atkins I guess.
    I wonder if people just accepted this add as normal when it was first published. Today it just seems crazy and outdated. It makes the advertizers look uneducated or worse, decietful.
    What is she doing anyway? Good job Lucky Strike, way to sex up the add for the Gents as well. I used to smoke Lucky's years ago but can't remember having that unrequited look. I wonder if her expression is before or after a smoke?

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  2. The unintended message is that if you smoke you will be skinny. The intended message is to buy their cigarettes.

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  3. Question from Tattooes...
    What does "Oye, Menso" mean?
    My spanish is horrendo and G doesn't give much context.

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  4. Oye is just listen or hey, and Menso is not a very nice word. It basically means stupid, dummy, something like that. It's funny that in English the genius club is called Mensa...awfully close to menso.
    And then, on another note that just popped into my head, the town of Taft used to be called Moron. Did anyone know that?

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  5. This Advertisement is about famous women are smoking cigarettes and promised that they will keep women thin and famous. The intended message for women is to buy cigarettes, so the can be skinny, famous, and "healthy" if they smoke.

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  6. The advertisement is a great way to start selling more cigarretes, but its ironic how many poeple buy cigarretes trying to look good or healthy just like a simple picture.

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  7. this advertisement is intending to tell women that instead of grabbing the chocolate cake to grab a cigarette. women back in the old days always tried to have a slim figure and also to this day, they will try anything that will make them thin.

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  8. It's intended for women to buy this product. If they buy this product they will lose weight
    -Lupe PereZ

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  9. Staying skinny and beatiful is very stressful, stop whimpering.... Smoke a Cigarette it's more sweet then chocolate.

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  10. The intended message of this is if you smoke Lucky Brand cigarettes youwill stay skinny and looking good. And that is also a better replacementfor junk food. The unintended message is to buy that brand of cigarettes.

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  11. the intended message of this advertisement, is that Lucky Strike Cigarette would help women get in better shape. The unintended message is buy this cigarettes.

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  12. it's intended to show that smoking is cool. And, if shes doing it and keeping a slender figure why not you!

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  13. the intended message is you get slimmer when you smoke a lucky, which won't work with some people. like one of my friends for example, he says that he like to smoke after a heavy meal because it has special taste (the cigarette he means). the unintended is buy the cigerette to be like a star.

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  14. the intended message is for women to buy cigarettes and stay skinny and the unintended message is to buy cigarettes in general.

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  15. i had the same question as my boy Rich. i didnt know what oye,menso meant. G didnt explain it good enough. i also didnt get why G didnt get discourage after all the deaths he had to deal with.

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  16. For the cigarette ad: i believe the intended message is to promote the "beauty" and "elegance" of cigarettes. the way the ad is designed it persuades women, and people in general,to purchase cigarettes if they want to maintain a good looking and slender figure. however, the unintended message is that it does not let you know that cigarettes do the complete opposite of what it is making you believe. in reality, cigarettes only make you look older faster and give you yellow teeth.

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  17. The advertisement is intended to be appealing to women, because it says, "To keep a slender figure" and typically that's what every woman would like to do. Instead of eating sweets, like women tend to do, they recommend smoking a Lucky.

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  18. Instead of eating more sweets, (putting on pounds), a girl could just grab a lucky brand cigg. Plays on her desire for two things, consumption, and looks. Helps curve the craving, leaving her thin and satisfied.

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  19. This comment has been removed by the author.

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  20. The unintended message is that cigarettes can kill you. The intended message is that cigarettes fight cravings for food or sweets, thereby keeping you thin.

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  21. Post 1: Let's try this again. This site is not liking me too much. The intended message of the Lucky Brand cigarette ad is to persuade women into buying the product so they can feel beautiful and acquire a slender figure without retorting to sweets. The woman in the ad is slender and beautiful and thus making the connections in Americans' minds that cigarettes will do that for you; make you slender and beautiful.
    The unintended message or consequence is clearly the one we don't see in this advertisement. For example, if the woman doesn't smoke a Lucky Strike cigarette, then she'll gain weight and not have her glamorous beauty.

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